5 Ways Giffard Syrups Can Increase Your Profits Starting Today

In today's competitive foodservice environment, finding new ways to increase revenue without significantly increasing costs is more important than ever. Whether you operate a café, restaurant, concession stand, hotel, convenience store, or specialty beverage program, premium syrups can be one of the easiest and most profitable additions to your menu.

As the official Canadian importer of Giffard Syrups, Harlan Fairbanks is proud to offer one of the world's most respected beverage brands. Crafted in France since 1885, Giffard is known for exceptional flavour, premium ingredients, and endless menu possibilities.

Here are five proven ways Giffard can help increase your profits.

1. Turn Ordinary Drinks Into Premium Menu Items

Customers are willing to pay more for unique beverage experiences. Adding a splash of Giffard syrup allows you to transform a standard coffee, lemonade, iced tea, milkshake, slush, or soda into a premium specialty beverage.

A vanilla latte can become a French Vanilla Latte. A lemonade can become a Strawberry Lemonade. A regular soda can become a Handcrafted Sparkling Refresher.

The best part? The syrup cost per serving is only pennies, while the selling price can often increase by $1 to $3 per drink.

2. Create Seasonal Specials That Keep Customers Coming Back

Limited-time offers create excitement and encourage repeat visits. With dozens of flavours available, Giffard makes it easy to introduce seasonal beverages throughout the year.

Popular examples include:

• Lavender Lemonade for spring

• Peach Iced Tea for summer

• Pumpkin Spice Lattes for fall

• Peppermint Mochas for winter

Customers love trying something new, and seasonal offerings often become some of the highest-margin items on the menu.

3. Increase Average Order Value With Easy Upselling

One of the simplest ways to grow profits is to increase the amount each customer spends during a visit.

Instead of asking, "Would you like a drink?" your team can ask:

"Would you like to add a caramel, vanilla, or hazelnut flavour shot for just $1?"

Many customers say yes because the added value feels affordable. That small upsell can significantly increase profits over hundreds or thousands of transactions.

4. Expand Your Menu Without Expanding Your Kitchen

Adding new food items often requires additional equipment, labour, inventory, and preparation time.

Adding Giffard syrups requires none of that.

With a single bottle, operators can create dozens of new beverage options without increasing labour costs or taking up valuable kitchen space. This allows businesses to offer a larger, more exciting menu while maintaining operational efficiency.

It's one of the fastest ways to create the perception of a bigger menu and a more premium customer experience.

5. Capture the Growing Mocktail and Specialty Beverage Market

One of the fastest-growing trends in foodservice is the demand for alcohol-free premium beverages.

Consumers are increasingly looking for handcrafted mocktails, flavoured sparkling waters, fruit refreshers, specialty lemonades, and creative beverage options.

Giffard's extensive flavour range makes it easy to create eye-catching drinks that command premium pricing while appealing to customers of all ages.

Many operators discover that specialty beverages often deliver some of the highest profit margins anywhere on their menu.

Why Choose Giffard?

For more than 140 years, Giffard has built a reputation for quality, consistency, and innovation. Their premium syrups are trusted by cafés, restaurants, bars, hotels, and beverage professionals around the world.

When you choose Giffard, you're not just adding another syrup to your shelves. You're investing in a proven profit-building tool that helps create memorable customer experiences and drives repeat business.

Partner With Harlan Fairbanks

As the official importer of Giffard Syrups in Canada, Harlan Fairbanks offers industry expertise, dependable supply, and access to one of the world's leading premium syrup brands.

If you're looking for a simple way to increase beverage sales, improve margins, and give customers more reasons to return, now is the perfect time to discover the power of Giffard.

Contact Harlan Fairbanks today to learn how Giffard can help sweeten your profits.